// problem
MENA small business owners spend real money on Meta, Google, and TikTok — but most can't tell if it's working. Platform dashboards speak in acronyms. Agencies that translate cost more than the ads themselves. And generic playbooks ignore Gulf reality: Arabic vs English creative, Ramadan seasonality, and that Meta (Instagram/Facebook) is the #1 paid channel in UAE — where Compass benchmarks anchor CTR and CPA ranges.
The gap isn't "more AI." It's translation — a neutral second opinion that explains what's broken, why it matters, and what to do next.
// solution
Compass is two tools in one product:
Campaign Planner — for businesses starting from zero. Describe your offer, market, and budget; get a cross-channel plan with platform splits, creative angles, targeting, and MENA-aware copy suggestions (including Arabic/English pairs).
Campaign Diagnose — for businesses already spending. Paste campaign metrics (or load a sample). A Diagnostician agent explains every metric in plain English with benchmarks and verdicts. An Allocator agent then builds a budget split, an organic/SEO effort track, and a 6-month timeline.
Every finding is structural, not cosmetic: plain verdict, benchmark, and "what it implies" are required fields — the product can't forget to explain. A Plain ↔ Technical toggle serves owners and marketers without duplicating the product.
// product_walkthrough
Auto-advancing gallery — hover to pause, use tabs or arrows to explore.
Positioning and the two-tool split — plan before you spend, diagnose after.
Home hero
Your ads, navigated — Plan or Diagnose entry points
1/3
// What this shows about how I PM
- I start with the user, not the tech — Compass is built for SMB owners who don't speak marketing jargon. I turned "explain it simply" into a product requirement, not a copywriting guideline.
- I decompose messy problems into clear jobs — Plan vs Diagnose for greenfield vs repair; Diagnostician vs Allocator for "what's wrong" vs "what to do next." That's how I structure roadmaps and squad work too.
- I bring domain depth — a decade in MEA digital means I know Meta is the #1 paid platform in UAE (per the benchmarks Compass runs on), Ramadan shifts spend, and Arabic/English creative isn't optional. I encoded that into platform logic, not generic AI fluff.
- I design AI products with rigour — structured outputs, validation, and prompts that force plain-English verdicts on every metric. I don't treat the model as magic; I treat it as a UX layer I own.
- I think commercially from day one — credit metering, demo mode, and portfolio-safe samples so the product can be shown without burning budget. P&L instinct applies to side projects too.
- I ship thin slices fast — diagnose + plan live before billing, accounts, or Stripe. I'd rather learn from a real demo than polish a roadmap deck.